Why podcasts matter
Your voice is your most powerful storytelling tool
Podcasts bring your mission and your people to life. They create space for honest voices, expert insights, and human connection - whether you’re engaging supporters, customers, or your own team.
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From public-facing shows that inspire audiences to internal podcasts that keep your people connected and informed, we’ll help you design a format that fits your goals, your tone, and your time.
Two types of podcast
For external audiences - supporters, followers and the wider world
Public podcast
Use a public podcast to:
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Reach and connect with the people who matter most, wherever they are
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Build trust in your brand or cause
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Share stories that inspire and spark action
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Showcase your expertise and offer listeners something that helps them
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Turn your listeners into your supporters
Example:
Private podcast
For internal or restricted audiences -
staff, volunteers, members, subscribers
Use a private podcast to:
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Keep your teams connected and in the loop
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Share updates that actually get listened to, voiced by the people they're from
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Bring training and learning to life
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Free teams from their desks, empower them to stay informed wherever they are, whenever they want
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Create a sense of belonging, by sharing the voices and stories of those in your business.
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Share paid-for content
Example:
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Access our example in the same way your members or subscribers will access your private podcast...
Our approach
A creative partner for purpose-led audio
At The Good Studio, we believe every organisation with a purpose has a story worth hearing.
We combine production expertise with deep storytelling experience to make your podcast sound as good as it feels to listen to.
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Whether your podcast is public or private, we’ll guide you from first idea to final episode - handling the creative thinking, technical delivery and all the bits in between.
How it works
A step-by-step guide to launching your podcast
01
Discovery
We start with your goals - we'll meet online or in person to chat through who you want to reach, what you want them to feel and what success looks like.
02
Design
We shape the right format, frequency, tone and structure for your show - from engaging interviews to short internal briefings or narrative storytelling.
03
Production
We handle recording, editing, branding and music to ensure every episode sounds professional and on-message. We can even host or co-host your show for you.
04
Launch and growth
We'll publish your show for you on all platforms. We'll also help you promote it, with reels and social media content, and measure success - whether your podcast is public or private to your team.
Flexible options for every kind of purpose-led podcast
Podcast Launch Starter Kit
Perfect for organisations ready to dip their toes into audio. Includes:
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Strategy and format planning
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Trailer and first episode production
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Technical and publishing setup
✅ Ideal for small teams or pilot projects.
Full-service podcast production
Everything you need to create a professional, powerful podcast.
Includes:
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Strategy, concept and format development
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Hosting or co-hosting
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Recording and editing
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Branded music and intros/outros
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Technical setup (public or private)
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Launch and promotion support
✅ Best for teams launching a new show or refreshing an existing one.
Podcast Consultancy & Training
Want to build your own capacity?
We offer training, coaching and creative direction to help you produce or manage podcasts in-house.
Content that works hard for you
Your podcast is a complete content strategy
Your podcast shouldn’t just start and end with the recording. We’ll help you turn every episode into a stream of great content - from blog posts and articles to social snippets, quote graphics and newsletters.
It means less time worrying about what to post next, and more time sharing stories that build trust, spark conversation and grow your audience.
